PEMRA Restricts Advertisements Of Illegal Housing Schemes
LAHORE: Pakistan Electronic Media Regulatory Authority (PEMRA) restricted the advertisements of illegal housing schemes on the concern shown by the Lahore Development Authority (LDA).
On the 25th of February, a notification was issued in which PEMRA restrained print/broadcast media and distribution service operators from considering advertisements produced by illegal housing projects.
According to the notification, LDA addressed PEMRA regarding the advertisement of unapproved and illegal housing projects/land subdivisions. ‘NOC of advertisement’ will be needed for approval of the respective advertisements.
Sources added that the LDA identified that property agents, advertising agencies, developers, and sponsors do not disclose important information through their media to lure people into buying illegal housing schemes.
PEMRA is taking substantial measures to supervise illegal advertisements and other malpractices to protect people’s interests. Sources reveal that sponsors will have to show the NOC number in their advertisements ordered by the Lahore High Court.
Furthermore, a QR-Code has been made for advertisements linked with LDA’s official site, thus giving buyers the incentive to verify housing scheme details.
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